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Results: 5
Adapting the UTAUT2 Model for Social Commerce Context
Social commerce (SC) became a major channel for conducting business as a result of the ban adopted by many countries because of Covid-19 era. The simplicity of the Unified Theory of Acceptance and use of Technology (UTAUT) and...
Published by: IGI Global
A Dual-Stage SEM-ANN Analysis to Explore Consumer Adoption of Smart Wearable Healthcare Devices
Advances in information technology have included the development of smart wearable healthcare (SWH) devices that have potential benefits for consumer health. The adoption of SWH devices is limited, however, compared with other...
Published by: IGI Global